In the present “culture”, few care to distinguish – indeed, few are capable of distinguishing – between sincerity and the performance of sincerity, just as few distinguish between religious faith and religious observance. To the dubious question, Is this true faith? or, Is this true sincerity? one receives only a blank look. Truth? What is that? Sincerity? Of course I’m sincere – didn’t I say so?
J. M. Coetzee, Diary of a Bad Year